Sofia is the CEO of Cradlenet and leads the organization’s daily work with the goal of accelerating the transition to a circular economy. She has a background as founder and CEO of a strategic digital agency and has extensive experience in leading complex projects with many stakeholders. Sofia has solid expertise in circular business development, process design and facilitation, and is often hired as a keynote speaker and moderator.

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Elin Bergman is known for being the "Circular Economy Queen of Sweden", is named LinkedIn Top Green Voice and is a recognized international TEDx and keynote speaker. She works as a Circular Impact Officer, Vice Chair and spokesperson of the Swedish circular economy business network Cradlenet, and is also one of the co-founders of the international circular economy initiatives Nordic Circular Hotspot and the Circular Economy Coalition. She has recently started the Circular Handshake initiative to make the retail sector circular. For many years she worked as circular economy expert at WWF Sweden, where she developed the international circular economy network Baltic Stewardship Initiative, to enable the recirculation of nutrients in the Baltic Sea region in the agri-food sector.

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