Cradle Net

Tillsammans med bl a Google, Brad Pitt och Robert Kennedy Jr grundar MBDC nu “The Green Products Innovation Institute” som får rättigheterna till Cradle to Cradle och certifieringen.

“One of the world’s foremost protocols for evaluating and improving products for a multi-attribute conception of sustainable design, developed by MBDC (McDonough Braungart Design Chemistry), Cradle to Cradle® Certification will be issued in the United States by the new Green Products Innovation Institute (“Institute”), a non-profit organization based in California focused on transforming the making and consumption of things into a regenerative force for the planet.”

http://mbdc.com/news_detail.aspx?linkid=5&sublink=19&nid=36

http://www.nytimes.com/gwire/2010/05/21/21greenwire-glitzy-google-gathering-launches-green-product-91373.html

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